Podcasting is a relatively recent instrument capable of combining voice, music, sound effects, and silence. It is a digital publication that represents how technologies have adapted to this new world. A podcast can be hosted by a presenter, various collaborators, and interviewees. It can be a monologue, a discussion, and more. However, it always focuses on a specific topic and provides interesting opinions depending on its format.
What are podcasts?
The podcast format is dynamic and fast, requiring only auditory attention, making it easier to follow and learn about new topics and expand your knowledge. Podcasts help reach an audience interested in consuming particular content and can be enjoyed while doing other activities. They are a free, on-demand, and subscription-based medium, ensuring that you never miss an episode and can be enjoyed on any internet-connected device.
Podcasts are a direct means of communication with the audience, and as it’s conveyed through voice, it forms a special bond, making it more effective for reaching a niche audience. It improves customer identification with the brand. Individuals can also distribute multimedia files to express their opinions, making them more competent when seeking employment, for example. Over the years, the number of podcast consumers has increased. Daily podcast listening accounts for 10.8%, at least once a week is 20%, once a month is 17.2%, and less frequently is 51.5% (iab.spain, 2019).
What is its market?
The autonomous communities where podcasts are most listened to are Madrid, Andalucía, and the Valencian Community. Podcast listeners appreciate that it’s engaging and entertaining. There has been a growing interest in podcasts, and platforms like Luminary are entering the market, along with Streaming Spotify, which has acquired several production companies that create content independently.
In China, a significant amount of money is being generated through this radio model. In this country, revenues come from subscriptions or listening to individual pieces. It’s worth noting that Google Podcasts has made it easier to access podcasts, as it directly appears when you search for its name on Google. This is contributing to the growing popularity of the podcast market through Android, as a significant portion of the audience listens through Apple.
Why use a podcast?
Podcasting is a simple and cost-effective tool that has gained ground in the Spanish market over the years. It’s particularly useful for companies looking to expand information about their products and reach a larger audience without investing a significant amount of money, distinguishing it, for example, from television or other digital platforms.
Podcasts allow businesses to connect with people, gather relevant opinions and reviews that can be useful when presenting their products. They also contribute to improving SEO positioning. This way, a company can build its brand, gain trust among consumers, and foster customer loyalty at a very economical cost. It helps in better conveying the services and philosophy of a company or organization, ultimately expanding its customer base.
Lastly, podcasting is a content strategy that can transform individuals or businesses into leaders and references in the business sector, becoming pioneers in their field, and connecting innovatively with the audience.
Best Podcasts from Galicia
- CIMUS podcast (USC): has a total of 7 episodes. The first was released in 2019, and the latest was just a month ago. This podcast focuses on scientific topics such as cancer, autism, platelets, etc. It is hosted by CIMUS, Xunta de Galicia, and FEDER. The presenters are Paula Otero and Martín Santamaría. The podcast aims to inform and engage a broad audience in the activities carried out at CIMUS.
- Efervescencia (USC): this podcast airs on Galician radio and is a scientific outreach program. It is funded by the Spanish Foundation for Science and Technology. It is hosted and directed by Manuel Vicente.
- CICA (UDC): These are not podcasts as such but can serve a similar purpose. These are lectures about research groups working on projects related to research in chemical and biological sciences, and each lecture is delivered by a different person.
- La ciencia es femenino: belongs to RadioCo CUAC FM and focuses on science. It’s a category hosted exclusively by women. The host is Ariana Fernández Palomo.
- Naukas: Nationally, we want to mention Naukas. Its fantastic blend of science, innovation, and humor will captivate you. Since you are here on this post, here’s the link to their podcasts.
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