Gene delivery made simple
TraffikGene is a spin-off from the Singular Center for Research in Biological Chemistry and Molecular Materials (CiQUS) of the University of Santiago de Compostela.
The project focuses on the development and synthesis of new artificial molecules to protect and deliver nucleic acids, such as messenger RNA, to the right place in an efficient and non-toxic way.
TraffikGene has developed a technology that allows the synthesis of large libraries of compounds capable of crossing these biological barriers, facilitating the entry of genetic material into the cells where it performs its function, whether biotechnological or therapeutic.
strategy
For TraffikGene we carried out a minimalist and differentiating design process. A project that makes them stand out from the competition, highlighting the brand values as well as the vision and mission of the company.
We developed the web design, as well as the graphic design of various infographics based on the ICG and creating a unique and noticeable concept in the environment.
web design
The development of the website was based on the brand’s corporate brand identity.
We have generated a website that stands out in the industry for its original and minimalist design. The implementation of infographics and graphics generate a visual and simple aesthetic composition for the user.
While maintaining optimal usability and functionality for any type of user. We have also generated the SEO optimization of the page, relevant for its favorable positioning in search engines like Google, thus generating a solid organic positioning.
A versatile, intuitive and simple website that meets all the requirements of responsive design to ensure a good experience from any device.
graphic design
In the graphic design part we have carried out the simplification and development of different infographics in order to bring the information generated by TraffikGene to the user in a visual and aesthetic way.
For the development of the infographics we have been guided by the color guides and ICG of the brand, generating a recognizable and palpable image of TraffikGene in the market.
