Technology companies and DeepTech often identify other researchers as their potential customers or buyer personas. However, the communication channels we use in our daily lives may not be the most suitable option for reaching this type of audience:
- In Google, even with an optimal number of keywords, it’s not possible to perform such detailed segmentation.
- On LinkedIn, despite being a professional social network with over 675 million users worldwide, there are more company pages related to research than active profiles of research personnel.
- On Twitter, you may find a high percentage of researchers in almost all fields. However, the Twitter Ads platform also does not allow for optimal ad targeting.
But hey, there is light at the end of the tunnel. That’s why today we want to talk about social networks for researchers, specific channels for reaching your potential customers directly and in a targeted manner.
Main Social Networks for Research Personnel
ResearchGate is probably the best-known social network specialized in science, but did you know that there are many more? Keep reading to learn about them!
Academia.edu was founded in 2008 and is the social network with the most users, with a total of 36 million researchers affiliated with this social network, sharing 10 million publications.
Mendeley is a social network aimed at researchers, scientists, students, teachers, and academic personnel in general. It is also a reference manager that allows you to create a customized database, import references and documents easily, and include citations in the style you need in Microsoft Word, LibreOffice, and BibTeX with a single click.
LOOP is a social network whose goal is to enhance the impact and visibility of scientific publications. This social network is backed by Frontiers Media, a specialized academic publisher that conducts peer reviews of scientific journals, and by Nature, one of the world’s most important scientific journals.
Labroots is a social network focused on the production of scientific events and visual content. Its video search is divided into 13 sections, including cardiology, cancer, medicine and health, neuroscience, genetics and genomics, immunology, and more.
Genotipia is a digital platform about medical genetics aimed at professionals and students in the scientific field. This platform provides answers to any questions about Medical Genetics and Genomic Medicine, as well as training for healthcare professionals on this subject.
IPPOK, the social network for healthcare professionals, was founded in 2012 and currently has a community of almost 25,000 users. This social network provides a secure space for publishing information, sharing knowledge, and connecting with different healthcare professionals. Only healthcare professionals can register, providing their professional registration number.
Did you know about any of the networks we’ve talked about? Do you use any of them, or do you know of others that we might have missed? Contact us and tell us about your experience. And if you need help or more information about marketing technology, we are your agency.
